Either one of these two can have me, in any way they want. This is from Nicki’s Pink Friday Roman Reloaded – The Re-Up due out November 13.
With an appearance from Atlanta rap royalty Young Jeezy and T.I., 2 Chainz and Nicki Minaj hit the strip club (typical rap video), for track eight off of Based On A Tru Story, due out this Tuesday.
We think it’s cool for some strange reason. Not because of Nicki’s sneakers but it’s just an enjoyable commercial to watch. It also features, Big Sean, Derrick Rose, Jeremy Scott, 2NE1, and Kids These Days. They’re showcasing their Fall/Winter 2012 line.
There’s a problem in hip-hop and it’s been looking at us dead in the eyes for years. A problem that has turned loyal fans into non-subscribers. That problem is the artist achieving mainstream success. We hear it all the time, “[insert artist name] is so mainstream. I don’t fuck with them anymore.”
The process of an underground hip-hop artist into mainstream fame starts out with one thing: true, gritty stories of pain and struggle. This symbolizes their core audience by meeting them where they are because essentially, that’s where the artist is in their life. Their lyrics make them relatable and in turn garners loyalty from the listener. For an example, listen to Cudi, Curren$y, Big K.R.I.T., and a list of other artists. Their loyalty is unmatched.
Something happens however with some artists when they start to get noticed by major labels. They start to lose that sound that got them noticed in the first place. I like to attribute this to a larger check dangling in front of their face and having that pressure of now catering to a different audience, i.e. white people, who buy the records. We won’t get into that discussion but we will entertain the relevancy of this situation.
“Starships” by Nicki Minaj is a terrible hip-hop record. Rosenberg was correct. However, Nicki Minaj is a mainstream artist who has tried to maintain her core audience but also reach out to larger ones. It has proven unsuccessful. When 80% of you’re album sounds like it would be played in a party that neither I or any of my friends who worship hip hop will be attendance, then you’re core audience is lost. With the fickleness of the music industry today, I hope she can do something to recover from this but hip hop doesn’t work like that. You can’t jump back and forth.
Once you’re core is lost, consider yourself a mainstream artist or a dud because when you’re gone, you’re gone forever. Mourn forever.
Nicki’s newest single from Pink Friday: Roman Reloaded features Chris Brown on the song but the real star is her former Queens resident, Nas. I know this will get people talking.
I’ve honestly told people I’d take Nicki over any of these video girls anyday. Here are some of the photos included in the deluxe packaging of her album Pink Friday: Roman Reloaded, which comes out on Tuesday. Hit the jump for a few more shots.